Stef Hutka on What Your Machines Should Do

Wednesday, November 25, 2026, 6:30 p.m.

Rotman School of Management, South Building, Desautels Hall, 2nd Floor

This event is offered both virtually and in person. Please register using the link below.

Book Synopsis

AI is just automation’s latest chapter—yet too many organizations chase fully automated futures untethered from readiness and customer value. What Your Machines Should Do closes that Automation Strategy Gap. Stef Hutka draws on decades of lessons from human factors, HCI, cognitive science and systems thinking to help you automate with intention: setting deliberate direction, sequencing rollout and making grounded day-to-day decisions.

Speaker Bio:

Stef Hutka, PhD, is a UX practitioner, author and educator. She is currently the Head of Design Research at Sendfull, a boutique consultancy for emerging technology teams. Previously, Stef led design research and strategy for 0-to-1 product launches at Adobe, Meta, and DAQRI. She also teaches UX, systems thinking and vibe coding at UC Berkeley, and is the author of Designing Automated Futures. She holds a PhD in Psychology from the University of Toronto.