In this interactive and hands-on seminar, Dr. Yves Pigneur will introduce Business Model Innovation. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and canvases to map out business models and value propositions. Design thinking and lean startup will also be emphasized for exploring, prototyping and testing value propositions and business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tool “Culture Map” will be briefly presented and illustrated.
Dr. Pigneur is a professor at the University of Lausanne, Switzerland, since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. Together with Alexander Osterwalder, they invented the “Business Model Canvas”, authored "Business Model Generation”, and more recently “Value Proposition Design”. Last year, they have been ranked #15 on the Thinkers50 list and won the “Strategy Award”. This year, he received the “AIS Outreach Award”.
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