Market Sizing Basics
You already know what databases and other library resources are available for basic business research. But what do you do if you can’t find the numbers you need in a prepackaged market research report? This workshop builds on the foundation learned in Introduction to Business Resources, using available resources and strategies to answer your questions about market sizing, and help you make your own estimates.
You’ll leave with:
- An understanding of how market researchers produce market sizing figures
- Some examples to use when strategizing your own market sizing estimation model
- A list of primary and secondary data sources to work with
Carey Toane, Entrepreneurship Librarian (firstname.lastname@example.org
This session is part of the Entrepreneurship Research Skills co-curricular record. To participate, bring your T-Card and register at the beginning of the session.
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